Offical music video and world tour visuals

the art of experiential design

Immersive is a world-leading multidisciplinary design firm working on projects across the globe for leading cultural institutions, artists, events, agencies and iconic brands. Our independent studio started in London and we are proud to have worked with supreme British names like Mini Cooper, Bentley, London Olympics, Channel 4, Globe-Trotter and Royal Festival Hall.

Our integrated design and production services, and the unrivalled diversity of our portfolio, makes Immersive one of the most unique and reliable experiential design studios in the world today. Our imaginative approach to spatial design creates unforgettable multi-sensory experiences. Whether working in virtual reality, physical spaces or purely in code, Immersive’s design principle is to always create sophisticated and benchmark-setting work.

Our dynamic studio model unites the efforts of directors, designers, animators, artists, programmers, engineers, producers and technical specialists, resulting in a deeply collaborative approach to making installations, touring stages and bespoke creative explorations. The cutting-edge projects often require distinctive video content and custom in-house programming that aim to inspire the public arts and live event industries.

We are open to team up with those who are looking to create work with a monumental quality and who have the courage to experiment. We are especially interested in exploring emerging technologies.

Virtual Reality

the natural evolution of experiential design

LoVR: If more than 100,000 chemical reactions happen in your brain every second, then what would the data of ‘love at first sight’ look like? LoVR is a document of this moment. A story of love, told through neural activity captured over 4 seconds as one of our designer’s re-imagines the moment he first saw his wife. As chemicals are released and areas of the brain activated, a form of poetry is revealed within the data. The heart beats, the iris dilates and time stands still as two lovers see each other for the first time.


Immersive can communicate your narrative in immersive 360 directly with your audiences in compelling ways

The unprecedented evolution in virtual reality is fundamentally changing the entertainment landscape and will transform daily life and the way we share experiences.

Our team are pioneering digital artists who are experts in the technology, the platforms, the creation and the concept of VR. Immersive have been creating content for 3D surfaces and environmental installations for the past decade. Our thorough experience in creating content that immerses viewers within a physical space puts us in the best position to immerse viewers within a virtual space.

When we think of VR we think of an immersive environment, for this reason it is notoriously hard to make VR stimulating and engaging without making viewers feel nauseous. The past ten years of creating immersive spatial installations has given us the huge advantage of experience and awareness in the spatial medium. We put this awareness, care and attention into movement, acceleration, position and most importantly user experience.

We design our VR to be moving on a deeply emotional level.



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Sign up for a free download of the full LoVR experience.

Instructions for making a cardboard VR headset for your mobile phone.

Selected Works

  • Mini_Art_Beat_1 Mini Art Beat
    Mini Art Beat

    Bespoke LED video mapping on car with user ‘selfies’ and motion graphics for the launch of the BMW MINI Countryman

    London, UK

    '#1 Mashable Viral Video Charts' 2013

  • Brazuca_1 Brazuca

    Live-broadcast projection mapping on building, animation and production for FIFA 2014 World Cup football launch for Adidas

    Rio de Janeiro, Brazil
  • SU2C_1 Stand Up 2 Cancer
    Stand Up 2 Cancer

    Live-broadcast projection mapping, visual content and stage design consulting for the UK’s Channel 4

    London, UK
  • Tour_is_a_four_letter_word_1 Tour is a Four Letter Word
    Tour is a Four Letter Word

    Stage design and visual content including 20 music videos with film, CGI, stop motion and hand-drawn animation for Jason Mraz

    World Tour
  • GREAT Festival of Creativity_1 2015 Great Festival of Creativity
    2015 Great Festival of Creativity

    Projection mapping and animation festival opening speech by Prince William

    Shanghai, China
  • Scuba_1 Scuba

    Stage design with interactive bespoke LED and visual content for video mapping

    World Tour

    'Best Live Act 2013' DJ Mag

  • London_Olympics_1 London Summer Olympic Games
    London Summer Olympic Games

    Bespoke LED video mapping and media control for 2012 Olympic and Paralympic Opening and Closing Ceremonies

    London, UK

    'World's Largest Screen' Guinness World Records

  • Sochi_Olympics_1 Sochi Winter Olympic Games
    Sochi Winter Olympic Games

    Bespoke LED video mapping and media control for 2014 Olympic Closing Ceremony

    Sochi, Russia
  • Nanjing_1 Rex

    Permanent LED installation and 5 hours of visual content for venue in trendy 1912 nightlife district

    Jiangsu, China
  • Window_of_the_world_1 Window On Our World
    Window On Our World

    Permanent immersive installation design with 360 projection mapping, film and animation for Ulster Museum

    Belfast, Northern Ireland

    'Art Fund Prize' 2010

  • MANDY M.A.N.D.Y.

    Stage design and motion graphics for creative coding live-projection tour visuals

    World Tour
  • Blackberry_1 PlayBook

    Animation, projection mapping and stage design consulting for Blackberry tablet launch

    London, UK
  • Cubic_1 Cubic

    Stage design with bespoke LED and visual content including music videos for projection mapping for Eric Prydz

    World Tour
  • Epic_1 Epic

    Stage design with hologram, projection mapping, visual content including music videos with film and animation for Eric Prydz

    World Tour
  • Epic_2.0 Epic 2.0
    Epic 2.0

    Visual content including new music videos and hologram for Eric Prydz

    World Tour

    'The Must-See Live Shows of 2014' Mixmag

  • Epic_3.0_1 Epic 3.0 Madison Square Gardens
    Epic 3.0 Madison Square Gardens

    Bespoke hologram experiment and new visual content for Eric Prydz

    New York City, USA

    'World's Largest Hologram'

  • Bad_Beats_1 Bat Beats
    Bat Beats

    Interactive music experiment and mobile application for Bacardi at SXSW

    Austin, USA
  • jovi Because We Can
    Because We Can

    Projection mapping and transforming stage control for Bon Jovi

    World Tour
  • Studio_Killers_1 Studio Killers Experience
    Studio Killers Experience

    Hologram and motion graphics for Studio Killers

    Helsinki, Finland
  • Subfocus_1 Sub Focus
    Sub Focus

    Stage design with bespoke interactive LED instruments and motion graphics

    World Tour
  • Chase_and_status_1 Chase & Status
    Chase & Status

    Visual content and control including 8 music videos

    World Tour
  • Project_Icons Quadrophenia

    Stage design consulting and visual media control for The Who

    North America Tour
  • Painting_the_roses_1 Painting the Roses
    Painting the Roses

    Lighting installation for Chelsea Flower Show 100th Anniversary

    London, UK
  • Red_Box_1 Red Box
    Red Box

    Animation and projection mapping for Kia Motors, UK National Dealer Convention

    Birmingham, UK
  • Maze_1 Maze

    Stage design and motion graphics for projection mapping for Adam Beyer

    World Tour
  • Lights_On_1 Lights On
    Lights On

    LED video mapping, animation and bespoke light decoration control for Tesco Christmas television advert

    Wigan, UK
  • The_script_1 The Script
    The Script

    Visual content including 7 music videos with film, CGI and animation for The Script

    European Tour
  • Immersione_1 Immersion

    Stage design and visual content including 15 music videos for Pendulum

    World Tour

    'Knight Of Illumination' 2010 Nomination

  • Swedish_House_Mafia_1 One Night Only
    One Night Only

    Stage design, visual content and control for Swedish House Mafia

    World Tour
  • Deadmau5_1 Deadmau5

    Stage design and visual content

    World Tour

    '#1 Top Live 2009' DJ Mag

  • Ross_Lovegrove_1 Ross Lovegrove Collection
    Ross Lovegrove Collection

    Animation for the iconic Globe-Trotter suitcases special edition

    London, GB
  • Circle-of-the-Light_1 Circle of Light
    Circle of Light

    Projection mapping on building and visual content for the Moscow International Festival

    Moscow, Russia
  • Knife_Party Knife Party
    Knife Party

    Stage design and visual content

    World Tour
  • Storyteller_1 The Storyteller
    The Storyteller

    Projection mapping on building, film and animation for Illuminating York festival for City of York Council

    York, UK

    'Dulux Let's Colour 2015' Nominee

  • Screenplay_1 Screenplay

    Interactive installation in the Clore Ballroom in the Royal Festival Hall for Southbank Centre

    London, UK
  • Continental_GT_1 Continental GT
    Continental GT

    Projection mapping on car for Bentley Motors car launch

    London, UK
  • Start_Of_Science_1 Stars of Science
    Stars of Science

    Live broadcast interactive projection, video mapping and visual content for Qatar Foundation

    Doha, Qatar
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we work to all scales and in all sectors


Our production process balances creative freedom with structured planning and management aimed at delivering the wildest idea with finesse.

Our design process subjects every project to constant and exhaustive internal and external critical questioning and results in well focused, unique and boundary-pushing solutions to creative briefs.

We dream up, develop and manage all projects in our London studio and directly employ highly-skilled freelancers if necessary. We offer clients the highest service from project conception right through to management of on-site execution.

Our abilities range from single one-off pieces or simply consultation, to designing and producing every major element in a strategic masterplan for many years.



makes the impossible possible

Ai is the industry’s most powerful and flexible media server, delivering easy control of all live entertainment lighting and video. Over a decade of focused in-house development has created a system with expansive capabilities, which made it the choice server for cutting-edge projects like the Summer 2012 and Winter 2014 Olympics Opening and Closing Ceremonies and the Bon Jovi tour. Ai is under constant development has become integral to the worlds most stunning shows.

Ai Media Servers were born from the union between Avolites Media Ltd and Immersive Ltd; Ai represents the first letters of the two logos. To enable Immersive to concentrate and develop their installations and content production, and to focus the development of Ai, Immersive transferred ownership of all Ai IP and its talented software developer Dave Green to Avolites Media Ltd in 2010. Avo will continue to develop and manufacture the Ai range of Media Control products. Dave and his team are as committed to advancing the features of the Ai toolkit as Immersive are committed to creating projects that push for unique playback capabilities.

Immersive can supply Ai for any project that demands precision engineering. Our team of experienced technicians; who are touring, installing, and configuring the systems, are available to help deliver ground-breaking results every time.



Ai : Manufactured in England


Immersive is an Avolites Media certified Centre of Excellence.


Infinity Servers


Multi-award winning and ultra high specification they drive the most demanding video projects with robust DMX control. Capable of 8 full HD outputs and conveniently, each DVI output has an accompanying preview output. The Ai Infinity also includes internal EDID management, LTC and MIDI Time-code, Genloc Input, Multi-Server Frame-sync and Master-Slave remote control which altogether creates an incredibly flexible video controller.

S-Series Servers


Smooth playback of up to 8K media on up to 8 full HD DVI outputs. Soft-edge blending of multiple projectors. Timeline, Timecode Sequencer. Visualiser. MIDI. Artnet. CK Ki-Net. Map and warp onto any surface, even moving objects. Intuitive modular LED support. Configure multiple systems as Master or Slaves. Remote control (via VNC)

Sapphire Controller


Built so two technicians can work simultaneously on setting up lighting palettes and video mapping. A fully integrating operating system with color-touch screen for preview and real time and visualisation, the Sapphire provides total media control.

“It’s the first integrated video control surface dedicated to video. It’s well thought through and well designed.” – PLASA Judges

MSC-1 Controller

A compact controller that connects directly to any Ai system to provide live control by giving access to effects, layers and clips.

pipa2014plasa2012Screen Shot 2015-03-19 at 19.51.04 (1)


Talks & Teaching

17 Mar 2015, UK Trade & Investment showcasing the 'Best of British' at SXSW

SXSW [Austin, Texas]

Fulldome UK 2014 Judge - John Munro


Fall 2014 Guest Lecturer - Sean Wilder; Global Campus

Limkokwing University of Creative Technology [UK]

Fall 2013 Guest Lecturer - John Munro; MA Digital Design

Ravensbourne University [UK]
Media Kit

coming soon…


Immersive Ltd.

Menier Chocolate Factory
4 O’Meara Street
London Bridge
+44 (0) 20 7403 1616

More Discovery:


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We are always on the lookout for talented individuals. If you are interested in working with immersive then send your CV along with samples of your work to

We are now hiring for a variety of roles. Please apply with “Job Application for (Your Name)” in subject line.

© 2015 Immersive Ltd. All rights reserved.
Registered No. 07723438
Development: Benchmark