Our integrated design and production services, and the unrivalled diversity of our portfolio, makes Immersive one of the most unique and reliable experiential design studios in the world today. Our imaginative approach to spatial design creates unforgettable multi-sensory experiences. Whether working in virtual reality, physical spaces or purely in code, Immersive’s design principle is to always create sophisticated and benchmark-setting work.
Our dynamic studio model unites the efforts of directors, designers, animators, artists, programmers, engineers, producers and technical specialists, resulting in a deeply collaborative approach to making installations, touring stages and bespoke creative explorations. The cutting-edge projects often require distinctive video content and custom in-house programming that aim to inspire the public arts and live event industries.
We are open to team up with those who are looking to create work with a monumental quality and who have the courage to experiment. We are especially interested in exploring emerging technologies.
LoVR: If more than 100,000 chemical reactions happen in your brain every second, then what would the data of ‘love at first sight’ look like? LoVR is a document of this moment. A story of love, told through neural activity captured over 4 seconds as one of our designer’s re-imagines the moment he first saw his wife. As chemicals are released and areas of the brain activated, a form of poetry is revealed within the data. The heart beats, the iris dilates and time stands still as two lovers see each other for the first time.
Immersive can communicate your narrative in immersive 360 directly with your audiences in compelling ways
The unprecedented evolution in virtual reality is fundamentally changing the entertainment landscape and will transform daily life and the way we share experiences.
Our team are pioneering digital artists who are experts in the technology, the platforms, the creation and the concept of VR. Immersive have been creating content for 3D surfaces and environmental installations for the past decade. Our thorough experience in creating content that immerses viewers within a physical space puts us in the best position to immerse viewers within a virtual space.
When we think of VR we think of an immersive environment, for this reason it is notoriously hard to make VR stimulating and engaging without making viewers feel nauseous. The past ten years of creating immersive spatial installations has given us the huge advantage of experience and awareness in the spatial medium. We put this awareness, care and attention into movement, acceleration, position and most importantly user experience.
We design our VR to be moving on a deeply emotional level.
Subscribe for our VR showreel.
Sign up for a free download of the full LoVR experience.
Instructions for making a cardboard VR headset for your mobile phone.
Live-broadcast projection mapping on building, animation and production for FIFA 2014 World Cup football launch for AdidasRio de Janeiro, Brazil
Live-broadcast projection mapping, visual content and stage design consulting for the UK’s Channel 4London, UK
Stage design and visual content including 20 music videos with film, CGI, stop motion and hand-drawn animation for Jason MrazWorld Tour
Projection mapping and animation festival opening speech by Prince WilliamShanghai, China
Stage design with interactive bespoke LED and visual content for video mappingWorld Tour
'Best Live Act 2013' DJ Mag
Bespoke LED video mapping and media control for 2012 Olympic and Paralympic Opening and Closing CeremoniesLondon, UK
'World's Largest Screen' Guinness World Records
Bespoke LED video mapping and media control for 2014 Olympic Closing CeremonySochi, Russia
Permanent LED installation and 5 hours of visual content for venue in trendy 1912 nightlife districtJiangsu, China
Permanent immersive installation design with 360 projection mapping, film and animation for Ulster MuseumBelfast, Northern Ireland
'Art Fund Prize' 2010
Stage design and motion graphics for creative coding live-projection tour visualsWorld Tour
Animation, projection mapping and stage design consulting for Blackberry tablet launchLondon, UK
Stage design with bespoke LED and visual content including music videos for projection mapping for Eric PrydzWorld Tour
Visual content including new music videos and hologram for Eric PrydzWorld Tour
'The Must-See Live Shows of 2014' Mixmag
Bespoke hologram experiment and new visual content for Eric PrydzNew York City, USA
'World's Largest Hologram'
Interactive music experiment and mobile application for Bacardi at SXSWAustin, USA
Projection mapping and transforming stage control for Bon JoviWorld Tour
Stage design with bespoke interactive LED instruments and motion graphicsWorld Tour
Visual content and control including 8 music videosWorld Tour
Stage design consulting and visual media control for The WhoNorth America Tour
Lighting installation for Chelsea Flower Show 100th AnniversaryLondon, UK
Animation and projection mapping for Kia Motors, UK National Dealer ConventionBirmingham, UK
Stage design and motion graphics for projection mapping for Adam BeyerWorld Tour
Visual content including 7 music videos with film, CGI and animation for The ScriptEuropean Tour
Stage design and visual content including 15 music videos for PendulumWorld Tour
'Knight Of Illumination' 2010 Nomination
Stage design, visual content and control for Swedish House MafiaWorld Tour
Stage design and visual contentWorld Tour
'#1 Top Live 2009' DJ Mag
Animation for the iconic Globe-Trotter suitcases special editionLondon, GB
Projection mapping on building and visual content for the Moscow International FestivalMoscow, Russia
Stage design and visual contentWorld Tour
Projection mapping on building, film and animation for Illuminating York festival for City of York CouncilYork, UK
'Dulux Let's Colour 2015' Nominee
Interactive installation in the Clore Ballroom in the Royal Festival Hall for Southbank CentreLondon, UK
Projection mapping on car for Bentley Motors car launchLondon, UK
Live broadcast interactive projection, video mapping and visual content for Qatar FoundationDoha, Qatar
Programing and playback control
Projection for Ministry du Culture Brazil
Animation to speech for owner Alex Ricard
Video mapping Kalifa Stadium for live broadcast
Stage design and visual content for X-Factor indent video shoot
Various things for festivals such as Glastonbury, Sunburn, Secret Garden Party, Arcadia
Stage design, projection mapping and visual content for convention
Projection mapping for car launch
Projection and visual content for Greenpeace
Animation for football band representing
Projection mapping and visual content
Our design process subjects every project to constant and exhaustive internal and external critical questioning and results in well focused, unique and boundary-pushing solutions to creative briefs.
We dream up, develop and manage all projects in our London studio and directly employ highly-skilled freelancers if necessary. We offer clients the highest service from project conception right through to management of on-site execution.
Our abilities range from single one-off pieces or simply consultation, to designing and producing every major element in a strategic masterplan for many years.
Ai is the industry’s most powerful and flexible media server, delivering easy control of all live entertainment lighting and video. Over a decade of focused in-house development has created a system with expansive capabilities, which made it the choice server for cutting-edge projects like the Summer 2012 and Winter 2014 Olympics Opening and Closing Ceremonies and the Bon Jovi tour. Ai is under constant development has become integral to the worlds most stunning shows.
Ai Media Servers were born from the union between Avolites Media Ltd and Immersive Ltd; Ai represents the first letters of the two logos. To enable Immersive to concentrate and develop their installations and content production, and to focus the development of Ai, Immersive transferred ownership of all Ai IP and its talented software developer Dave Green to Avolites Media Ltd in 2010. Avo will continue to develop and manufacture the Ai range of Media Control products. Dave and his team are as committed to advancing the features of the Ai toolkit as Immersive are committed to creating projects that push for unique playback capabilities.
Immersive can supply Ai for any project that demands precision engineering. Our team of experienced technicians; who are touring, installing, and configuring the systems, are available to help deliver ground-breaking results every time.
Ai : Manufactured in England
Immersive is an Avolites Media certified Centre of Excellence.
Multi-award winning and ultra high specification they drive the most demanding video projects with robust DMX control. Capable of 8 full HD outputs and conveniently, each DVI output has an accompanying preview output. The Ai Infinity also includes internal EDID management, LTC and MIDI Time-code, Genloc Input, Multi-Server Frame-sync and Master-Slave remote control which altogether creates an incredibly flexible video controller.
Smooth playback of up to 8K media on up to 8 full HD DVI outputs. Soft-edge blending of multiple projectors. Timeline, Timecode Sequencer. Visualiser. MIDI. Artnet. CK Ki-Net. Map and warp onto any surface, even moving objects. Intuitive modular LED support. Configure multiple systems as Master or Slaves. Remote control (via VNC)
Built so two technicians can work simultaneously on setting up lighting palettes and video mapping. A fully integrating operating system with color-touch screen for preview and real time and visualisation, the Sapphire provides total media control.
“It’s the first integrated video control surface dedicated to video. It’s well thought through and well designed.” – PLASA Judges
“For creating the grandest projection mapping the world has ever seen. You’ve probably never heard of Immersive, but you’ve definitely seen their work. They were the team who created visuals for the world’s biggest hologram at an Eric Prydz concert at Madison Square Garden and created the UK’s first live projection-mapped broadcast TV program. But what exactly is Immersive? It’s a group of bespoke designers and programmers who develop their own technology to design spaces and experiences within those spaces. Now, in its 10th and most successful year to date, Immersive is looking into Oculus VR for the next evolution in space-altering perceptions.”
Menier Chocolate Factory
4 O’Meara Street
LONDON SE1 1TE
+44 (0) 20 7403 1616
We are always on the lookout for talented individuals. If you are interested in working with immersive then send your CV along with samples of your work to firstname.lastname@example.org.
We are now hiring for a variety of roles. Please apply with “Job Application for (Your Name)” in subject line.
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